Sandy Kaduce

When you're trying to align your culture with your purpose, one of the areas that you should consider is the way your office design reflects that alignment. If your work is creative and forward thinking, but your office environment is dull and boring, that sends mixed messages to employees and customers alike.
So how can you align your culture with office design to ensure employee engagement with your purpose and encourage customer engagement with your brand? Start by thinking beyond the cubi...

Companies that want to be purpose driven have several challenges to contend with on their journey towards purpose. The first is to define what that purpose is, or why it is you do what you do? The second challenge you'll face is engaging your community - all the people who serve or are served by that purpose - and getting them involved and engaged.
Here are five tips for getting community involved with purpose.
1) Define Your Community
Community isn't just people who live or work in a geograp...